Stefan’s Diaries: Origins Chapter 26

I can't state to what extent I ran. The night was clear and cold, and my ardent as if it were beating in my neck, in my mind, in my feet. I at times squeezed my hand to the injury on my neck, which was all the while dying. The territory was warm to the touch, and I felt dazed at whatever point I put my hand on it. With every stride, another picture showed up in my mind: Katherine, bloodstained froth gathering at the edge of her mouth; Father, remaining over her with a stake. Recollections obscured, so I didn't know whether the red-looked at, screaming beast who was on the floor was a similar individual who'd lurched at me with her teeth, who'd stroked me in the lake, who frequented my fantasies and my waking hours. I shuddered wildly and lost my balance, stumbling over a felled branch. I arrived on the earth, on all fours, and heaved more than once, until the iron-like preference for my mouth vanished. Katherine was going to kick the bucket. Father detested me. I didn't have the foggiest idea what my identity was, or what I ought to do. The whole world was flipped around, and I felt discombobulated and feeble, sure that regardless of what I did, I would cause devastation. This was all my flaw. Every last bit of it. In the event that I hadn't misled Father and stayed discreet †¦ I constrained myself to slow down, at that point stood up and started running once more. As I ran, the aroma of the vervain in my pocket filled my noses. Its sweet, hearty scent drifted through my body, appearing to clear my head and pervade my appendages with an attentive vitality. I took a left on the earth way, shocked at the course I was picking, however without precedent for weeks, I felt sure about my activities. I burst into the sheriff's office, where Sheriff Forbes sat with his feet up on the work area, snoozing. In the one holding cell, the town alcoholic, Jeremiah Black, was wheezing noisily, clearly working off an awful night at the cantina. Noah, a youthful official, was additionally falling asleep on a wooden seat outside the cell. â€Å"Vampires! There are vampires at Veritas!† I hollered, causing Sheriff Forbes and Jeremiah to at the same time snap to consideration. â€Å"Let's go. Follow me,† Sheriff Forbes stated, snatching a club and a black powder rifle. â€Å"Noah!† he hollered. â€Å"Get the cart and follow behind with Stefan.† â€Å"Y sir,† Noah stated, hopping to his feet. He es, pulled a club from a snare on the divider and passed it to me. Simply at that point, I heard a piercing clamor, and I understood that Sheriff Forbes was ringing the caution outside the sheriff's office. The ringer banged again and again. â€Å"I can help. Please?† Jeremiah slurred, two hands on the bars. Noah shook his head and swiftly went through the structure, his boots resounding against the wooden floor pillars. I tailed him, halting to look as he hurriedly hitched two ponies to a long iron cart. â€Å"Come on!† Noah called fretfully, holding his whip. I bounced up onto the seat close to Noah and looked as he bore down, making the ponies run dangerously fast down the slope and into town. Individuals were remaining outside their homes in nightclothes and scouring their eyes, some hitching ponies to carts and mentors. â€Å"Attack at the Salvatore estate!† Noah called, again and again, until his voice nearly broke. I realized I should help. However, I proved unable. Rather, I felt dread grasp my heart as the breeze whipped my face. I heard the clasp clopping of ponies out yonder, and saw entryways being flung open and more townspeople in their nightclothes hurriedly snatching rifles, knifes, and some other weapon they could discover. As we jogged through town, I saw the pharmacist was shut firmly. Could Anna and Pearl be at home? Assuming this is the case, I expected to give them an admonition. No. The word came so emphatically, maybe my dad had murmured it in my ear himself. I expected to make things directly for me, for the Salvatore name. The main individuals I thought about were Father and Damon, and in the event that anything transpired †¦ â€Å"Attack at the Salvatore estate!† I shouted, my voice breaking. â€Å"Attack at the Salvatore estate!† Noah rehashed, his words seeming like a serenade. I gazed toward the sky. The moon was a small bit, and mists clouded any trace of starlight. Be that as it may, out of nowhere, as we rode up the slope, I saw Veritas lit up like morning, with a horde of what resembled a hundred people waving lights and remaining on the means of the yard, hollering. Minister Collins remained on the patio swing, getting out petitions, as a few people watched him, bowing on the ground and imploring. Close to him was Honoria Fells, hollering to any individual who might tune in about evil spirits and apology. Elderly person Robinson was displaying his light and taking steps to torch the whole home. â€Å"Stefan!† Honoria canceled as I bounced the cart before it halted. â€Å"For your protection,† she stated, proffering a part of vervain. â€Å"Excuse me,† I called dryly, as I pushed through the swarm, utilizing my elbows, and hurried to the carriage house and up the steps. I heard irate voices from the chambers. â€Å"I will take her! We'll leave, and you won't see both of us again!† Damon's voice, as low and dismal as approaching thunder. â€Å"Ungrateful!† Father thundered, and I heard a nauseating break. I limited up the steps and saw Damon, drooped against the entryway, a stream of blood overflowing from his sanctuary. The entryway had split from the effect of Damon's body. â€Å"Damon!† I called, falling onto my knees close to my sibling. Damon attempted to battle to his feet. I recoiled as I saw the blood flooding from his sanctuary. At the point when he moved in the direction of me, his eyes bursted with outrage. Father stood, stake close by. â€Å"Thank you for getting the sheriff, Stefan. Y made the best decision. ou Unlike your brother.† Father connected toward him, and I wheezed, sure he would hit him once more. Yet, rather he loosened up his hand. â€Å"Stand up, Damon.† Damon slapped away Father's hand. He remained all alone, cleaning the blood from his head with the rear of his hand. â€Å"Damon. Tune in to me,† Father kept, disregarding the vibe of unadulterated contempt all over. â€Å"Y were beguiled by the evil presence †¦ by that ou Katherine. However, presently she will vanish and you should agree with what's correct. I gave you leniency, however these individuals †¦Ã¢â‚¬  He signaled toward the window and the furious horde past it. â€Å"Then let me be killed,† Damon murmured, as he raged out the entryway. He brushed past me, hitting me hard with his shoulder as he ran down the steps. From inside the room, a horrifying yell rose. â€Å"Sheriff?† Father called, swinging make the way for Katherine's chambers. I wheezed. There was Katherine, a cowhide gag over her face, her white arms and legs bound together. â€Å"She's ready,† Sheriff said dismally. â€Å"We'll take her to the cart and add her to the rundown. Gilbert has the compass and is gathering together the vampires around. By sunrise, we will have freed the town of this scourge.† Katherine gazed at me, a urgent, arguing articulation in her eyes. Be that as it may, what might I be able to do? She was lost to me now. I turned down the steps and ran.

A Study Of The Market Reforms In Post

A Study Of The Market Reforms In Post-Communist Eastern Europe With An Essay SpecificCase Study of PolandA Study Of The Market Reforms In Post-Communist Eastern Europe With A SpecificCase Study of PolandIntroductionPoland, just as its individual post-socialist nations, face an arduoustask in re-concocting their economies to coordinate the prevailing Western stylecurrently commanding the world. The troubles lie in the zones of ideology,structural needs (huge changes required), world recession(current) and debtload. Socialist EconomicsWhy did the financial aspects of the socialist coalition flop so hopelessly? Why hasevery single communist, extremist, socialist and other non-law based nation hadto actualize financial change so as to endure? This is because of some inherentproblems in the order economy thought. Imposing business models (in an order economy) will in general produce wastefulness, lowquality merchandise, absence of advancement and mechanical improvement. Order economies will in general spotlight on development as opposed to quality leadingto bigger creation and an evan. more regrettable utilization of accessible assets. The 1980s denoted an adjustment in world markets implied that the communisteconomies were confronted with four difficulties that would, whenever met, have implied thecontinuation of the USSR. Asset sparing scaling down requiring high innovation and aptitude weredemanded (order economies have not one or the other), Flexible creation to meet a varietyof needs (order economies have enormous manufacturing plants to keep creation high they,thus, didn't have the assets or capacity to influence the important changes to theirmeans of creation), the data age implied that the socialist coalition had todeny the new pervasive kinds of innovation, which would spread Western ideas,and accordingly they fell behind), and programming got basic to the development ofindustry (the equipment focal point of the East couldn't retain this new methodology. Also, the progressions are being endeavored in a profound time of economiccrisis that make an effectively troublesome procedure much increasingly troublesome. Changing the EconomySystematic change requires institutional developments, theinternal progression of the economy, the outer advancement and theadjustment of the genuine economy just as the money related framework. Not exclusively does there should be an alternate institutional system for amarket economy however one needs to expel the vast majority of the acquired structures and tochange the run of the mill standards of conduct in industry, state and private family units. PrivatizationPrivatization is a troublesome errand as a result of four principle factors. Firmsizes in present socialist nations tend on be huge. This implies theirdivision or shrinkage presents troubles for remote speculators, they are however,not beneficial at current sizes and should be reshaped. Desires are runninghigh yet mentalities instilled in the workforce will require time to change. None ofthe structure exists to manage private firms and should be made along withthe work expected to run it. There is next to no information and sureness aboutthe property rights issue and until settled financial specialists will be careful about thesituation. Be that as it may, not all nations have tended to the required changes in the samefashion. Poland has been a pioneer in outside speculation and association whencompared to its post-comminist partners. Poland:Brief HistoryThe name Poland is gotten from that of the Polanie, a Slavic peoplethat settled in the territory, presumably in the fifth century AD. Poland is a country ineast-focal Europe. In the eighteenth century it was split by its neighbors andceased to exist until revived in 1918. Again apportioned by Germany and theUSSR toward the start of World War II, it was restored as a Sovietsatellite state in 1945, and stayed a Communist-commanded people groups republicuntil 1989. Mikhail Gorbachevs arrangement as Kremlin pioneer in March 1985 was thesignal that the Polish resistance had been hanging tight for. Misusing the newliberalization in the district, Lech Walesa and Solidarity, Pope John Paul II andthe church progressive system, and standard residents stung by the developing economicrecession consolidated to compel the Communists to take a seat at roundtable talks in1989. They made sure about broad political concessions and misused theresulting open doors for political rivalry to drive the Communists frompowerThe new non-Communist government looked to achieve monetary reformthrough stun treatment in a plan concocted by Finance Minister LeszekBalcerowicz. Prologue to Polish financial situationPolands principal monetary issue is that creation and livingstandards for its 38 million individuals is viewed as deficient. With a GDPabout 33% of the United States (on a for each capita premise), Poland is consideredto be a center pay nation. Wrongdoing And Punishment EssayDuring the 1970s, the Gierek government attempts to handle the issue (ofeconomic trouble) through an approach of quickly extending utilization coupledwith venture financed by outside obtaining. For quite a long while this economicpolicy produced development of around 10% every year (The

I Love Lucy!

I Love Lucy! This post is sans elephants. Elephant Sans, however, would make for a wonderful font, if one of you readers or eager beavers already done with the EA application has such creative aspirations. So, heres another reason why you shouldnt think about bringing a car to MIT! Once upon a time, in a land far far away (from all you non-local blog readers), a young man fresh in college would drive 17 miles each way from his childhood home as an intern. Occasionally, this young man had a hard time staying awake while on the road, so he would stop at the Wellesley MA rest town around exit 16 to buy soft ice cream and mountain dew from the fridge at his dads house (yum, delicious). While this mountain dew drinking ice cream eating young man liked his internship, he secretly longed for the day when he would not have to spent 2.5 hours [every day] of his life driving to and from the internship that he liked. As luck should have it, the day came on August 13th of 2010, and now that same (not as young) admissions blogger has a significantly reduced commute! Some days you can find him walking from his residence in East Campus to class which only takes him about 10 flights of stairs. Most days, you can catch him cruising through the dreams of his nights while sleeping in which only takes him about 2 hours (if there are no nightmares). In case you are wondering, the admissions blogger of whom I speak is me. In the words of the incomprehensible pajamaman of Long Beach, Snoop Dogg, He is I, and I am him.. This August, I was looking out over the streets of Cambridge Nobody was out. .and Im out of time! Im headed off for an hour or two, when I come back Ill update this blogpost about keeping a car in the city and commuting to work this summer :) I couldnt resist. BRB, -Cam Update number one: I am going to do my homework and resume this post in another few hours. BRB, -Cam

The Invisible Injury - 824 Words

Jessica Coleman Rollins ENG 1301 12 August 2015 The Invisible Injury P.T.S.D. is not a sign of weakness. It is a sign of absolute strength. P.T.S.D. is earned by doing what others fear to do. -Unknown- Post traumatic stress disorder is defined as â€Å"A psychological reaction occurring after experiencing a highly stressing event (i.e. wartime combat, physical violence, or a natural disaster) that is usually characterized by depression, anxiety, flashbacks, recurrent nightmares and avoidance of reminders of the event.† PTSD has become synonymous with many historical war-time diagnoses such as railway spine, stress syndrome, nostalgia, soldier s heart, shell shock, battle fatigue, combat stress reaction, or traumatic war neurosis. â€Å"The number of Veterans with PTSD varies by service era: †¢ Operations Iraqi Freedom (OIF) and Enduring Freedom (OEF): About 11-20 out of every 100 Veterans (or between 11-20%) who served in OIF or OEF have PTSD in a given year. †¢ Gulf War (Desert Storm): About 12 out of every 100 Gulf War Veterans (or 12%) have PTSD in a given year. †¢ Vietnam War: About 15 out of every 100 Vietnam Veterans (or 15%) were currently diagnosed with PTSD at the time of the most recent study in the late 1980s, the National Vietnam Veterans Readjustment Study (NVVRS). It is estimated that about 30 out of every 100 (or 30%) of Vietnam Veterans have had PTSD in their lifetime.† (Taken from VA.gov) The name may be different, but we all still suffer the same way.Show MoreRelatedThe Invisible Injury : The Recognition, Treatment, And Facts Of Concussions2361 Words   |  10 Pages The Invisible Injury: The Recognition, Treatment, and Facts of Concussions Megan Chrisman Tennessee Wesleyan College â€Æ' ABSTRACT This paper examines the topic of concussions including the definition, classifications, treatment, and cases involving concussions in the media. Articles published online using the internet as well as online articles originally published in print will be examined in order to inform the reader of this paper how concussions are identified, how they areRead MoreWhat Are Invisible Wounds Of War?1411 Words   |  6 Pages What are invisible wounds of war? Compare and contrast the differences between PTSD and TBI. 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Summary Columbus, The Indians, And Human Progress

A People’s History of the United States Name: Rendale Rose K. Dahuya Date: August 8, 2016 Period: 1 Chapter 1: Columbus, the Indians, and Human Progress 1. Important People In this section, you will list the important people that are presented in the chapter with a short description of that individual. (Approximately one sentence each) Arawak people- Natives of the Bahamas Islands that Christopher Columbus came upon; they are known for their hospitality and their belief in sharing. Christopher Columbus- A merchant s clerk from the Italian city of Genoa, a part-time fabric weaver inherited from parents, and expert sailor who discovered the Americas. Marco Polo- A sailor who told his tales of success in Asia, finding gold, silks, and spices which encouraged people to sail overseas in search for wealth. Bartolome de las Casas- A young priest who spoke against the encomienda system in Book Two of his History of the Indies. Samuel Eliot Morison- A Harvard historian, most distinguished writer on Columbus, the author of a multivolume biography Christopher Columbus, Mariner, and was himself a sailor, retraced Columbus s route across the Atlantic and tells about the enslavement and the mass genocide of the natives Henry Kissinger- Told the history of 19th-century Europe in his book A World Restored, through the eyes of Austria and England monarchs who neglected the millions who fell victim to statesmen’s policies. Hernando Cortà ©s- A SpanishShow MoreRelatedQuestions for Ap Us History3870 Words   |  16 PagesADVANCED PLACEMENT UNITED STATES HISTORY SUMMER 2013 READING ASSIGNMENT CHAPTER 1: Columbus, the Indians, and Human Progress (pp. 1-11) 1. According to Zinn, what is his main purpose for writing A Peoples History of the United States? To tell history from the viewpoint of the victims and not overlooking what the country has done to become what they are today. 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Why I Want to be an Army Officer Free Essays

Every child has a dream, and I was no exception to this rule. Ever since I was a kid, I used to dream of joining the Army, to be in combats and fatigues. To me , at that time ,joining in the army meant a great deal and in retrospect, I realize I was never free of this desire. We will write a custom essay sample on Why I Want to be an Army Officer or any similar topic only for you Order Now My parents and my immediate family did not bother to rid me of this ambition as they felt that with passage of time, I would come around! But that was not to be. As I grew up, through my teenage years, the urge to join was retained intact. Although I must admit that there were times in life when this aspect went to the backburner. In particular, I was impressed with the personality and the sense of aura that I felt in the presence of GIs/Officers who while on leave, regaled neighborhood kids like me with stories of their travels, exploits and experiences. While in college, the exposure to different types of people from diverse cultures and my experiences in life only served to impress upon me that I had the requisite qualities like aptitude, leadership, team spirit and such like.In the course of this Essay I will be listing out the principle reasons for wanting to become an Army Officer. Why I Want to be an Army Officer Transition of Childhood Dream to Passion As I have already stated, I had this dream of joining the Army ever since my childhood. At that time, the aspects that drew me to this profession were the uniform, glamour and the aura, as perceived by a child. As I grew up, and went to school, I got to know of the various opportunities available to me from an employment point of view. I was extremely good at academics and at sport i.e. an ideal combination of brain and brawn. However, I realized that the desire to join the Army never diminished. If at all there was any change, is in the fact, that I was now more specific with regard to joining Army: as an Officer. With experience and with passage of time I did not realize that the childhood dream had now metamorphosised in to a passion: the single objective in my life. I do not remember when I made this resolve, but somewhere along the line, I had subconsciously chosen this career and I set about the task of turning this passion into reality. What could have attracted me so much to join as an Army Officer? It definitely was not the pay package alone, as I have qualifications that can fetch me larger pay packages in other professions. I know it was the aspects like aptitude, leadership qualities, patriotism, glamour, esperit-de-corps, physical fitness, chance to travel and man management skills that convinced me that I was ideally suitable for this career. Leadership I had extensively read the military Campaigns of all the important conflicts and wars that have taken place in history. I assessed that the outcome of all these wars crucially depended upon the quality of leadership available to the winning sides. Examples of sides with much lesser resources in terms of man-power, weapons and logistics defeating much bigger forces are in abundance in history; the common denominator to all these victories being the astute and capable leadership they were fortunate to have. I felt that I possess most of the qualities that these leaders possessed, qualities like quick decision making, factual analysis, good management of scarce resources and a sharp mind; in combat situations. I feel strongly that I have all the leadership qualities required to be a good officer and this is one of the principle reasons that I want to become an Army Officer. Besides, the other motivating factor related to leadership is the loyalty, trust and confidence that one enjoys from the subordinates and colleagues. This is the measure of a person’s leadership and personally I value this form of recognition as it is very satisfying and exhilarating feeling. Aptitude While examining the recruitment related brochures, I realized that I had the requisite attribute in ample measure for becoming an Army Officer. I had both; the academic qualifications and the physical excellence required for this demanding profession. This implied that I had the mental robustness and physical sturdiness required to be a good officer after I completed my training and joined the assigned unit. Besides, I have extensive capabilities of self introspection, assessment, analysis and a very good capability of discriminating between right and wrong. I am also aware that I have always been ‘an out of the box thinker’ and in life I have the distinction of consistently coming up with simple solutions to complex problems. Since, I already posses most of the officer like qualities and the few that I do not posses (social skill) will form part of acquired character traits after I complete my training. Patriotism The 9/11 attack and the consequent loss of innocent lives filled me with a deep sense of outrage, anguish, and impotent fury. I realized that we had taken our freedom and democracy for granted all this while, and were never really concerned with matters of national security or protecting our freedom. I wanted to contribute in the retribution, in the nation’s resolve to set matters right. How could a band of terrorists ever dream to do this to us? Are we perceived as a nation of easy going people, whom any one can attack and get away with it? I am not a proponent of vigilantism, but I definitely would like to contribute to the national effort. This would give me a deep sense of fulfillment and satisfaction that I have paid back to the nation for all it has bestowed me with as an unconditional right. Pay Package and Glamour The pay package is not very high but I guess it more or less evens out in the long run. I have gone through the various literatures and realize that there are quite a few perks and privileges that if quantified, can make the pay and remuneration look even bigger. In any case, this is not a major consideration factor as from my view point, the pay is reasonably decent. Besides, it is the glamour factor that I consider equally important. The chances to travel to distant places, (which I have only heard of or studied in school) interact with different cultures and people are yet another motivating factor. Job Satisfaction I strongly believe that to have sustained peace of mind and inner happiness, it is essential to be doing a job which one likes and from which one derives satisfaction. I do not see any sense in pursuing any other career wherein the pay package may be higher, but the job satisfaction is far from achieved. At the end of the day, it is not worth it if one is not satisfied with the work one has have been doing. If I join as an Army Officer, I do know, that the parameters are strictly laid down and that they have to be strictly adhered to. But since these are uniformly applicable without bias and discrimination, I feel convinced, that I will derive immense job satisfaction References http://www.army.com/enlist/officer-candidate-school.html extracted on 15 May 07 for the official website How to cite Why I Want to be an Army Officer, Essay examples

Marketing Management for Swot Analysis Of The Coca Cola Company

Question: Discuss about theMarketing Management for Swot Analysis Of The Coca Cola Company. Answer: Introduction: Coca Cola Overview The Coca Cola Company is an American Public Limited company founded in 1886 with headquarters in Atlanta, Georgia, United States of America. The company has employed over 123,200 people worldwide and acquired revenue totaling to US $ 44.294 billion in 2015(Collier, 2014). Coca Cola deals in the sale of its branded products such as packaged drinking water and beverages including Maaza, Kinley, Coke, and Coke-zero, Fanta, and Sprite among other drinks. The company has several subsidiary companies in more than 200 countries (Wang, 2015). Its distribution channels are spread out across the world except only in Cuba and North Korea. When compared with other companies competing with Coca Cola such as Pepsi, the Coca Cola has long-established presence in majority of global territories (Elmore, 2013). Its products attract a huge loyal and fanatical following owing to its first mover strategies within foreign nations in the beverage industry. The company has strengths, weaknesses, opportuniti es to pursue and threats to prevent or settle them within and beyond the industry. This essay will present the SWOT analysis of the Coca Cola beverage company in line with international performance. Coca Cola SWOT Quadrant Strengths Wide global presence Large distribution network Loyalty customers Good marketing strategies The largest market share Weaknesses Competitors such as Pepsi Lack of diversified products Beverages not considered healthy Water management problems Fluctuation of foreign currency Opportunities Improvement of Supply chain Developing country-markets Packaged water ventures Improving road network supply chain Potential revenue from marketing of lesser-selling goods Threats Competitors Scarcity of water as raw material Changing Customer preferences Deteriorating value of dollar in developing countries Potential entry of new firms Strengths Strengths include mainly internal factors that make a business entity to not only to have advantages over its competitors but to maintain a good position in the market. The first strength of the Coca Cola Company is that it has a wide global presence, spreading to more than 200 countries worldwide (Foster, 2014). This has led to the development of a huge brand name in the beverage industry. Secondly, the company holds the largest market share in the beverage industry. It has only Pepsi as the major competitor but Coca Cola wins this competition by a large margin. Its brands including Coke, Fanta, Sprite, Limca among others consist of the major drivers, earning the company huge profits. Thirdly, the Coca Cola Company has better marketing strategies than those of its competitors (Wang, 2015). While it focuses on customers of all ages, Pepsi on the other hand mainly focuses on youngsters. The Coca Cola Company uses celebrity-marketing tool in order to maximize sales. The Coca Cola Compa ny also enjoys a huge customer loyalty to its products. Its products such as Fanta and Coke have a very huge fanatical following and thus, customers prefer these drinks to others (Sara, 2015). Their good taste renders competing drinks un-preferred. Further, this company boasts of the worlds largest beverage distribution network due to a high demand for its products worldwide. As a result, the company maintains a very high company presence in the market all over. Weaknesses In business management, weaknesses include factors that make a business not to perform well as expected. One of the weaknesses facing the company includes competition from Pepsi and smaller beverage companies in different countries (Moodie, 2006). Coca cola could have been a monopoly in most markets if Pepsi and the other smaller companies were absent. Secondly, product diversification for Coca Cola is slow when compared to Pepsi, which has varied its products to snacks ((Foster, 2014). Coca cola does not trade in any snacks like Pepsi, a venture which most probably would earn the company huge revenues. Thirdly, the carbonated beverages are not considered healthy. The company does not produce other healthy alternatives that have no carbonated levels. The sale of Coca Cola products might o down if people continue being sensitized on the risk of having excessive fat intake due to taking carbonated drinks, as they will opt for healthy drinks (Sara, 2015). Another weakness the Coca Cola faces is that it has featured in lawsuits due to some water quality management issues. The company consumes huge amounts of water even in areas where it is scarce. The company has been blamed severally for adding pesticides in water with an intention to clear the contaminants. The company therefore needs better water management strategies (Moodie, 2006). Further, fluctuation in foreign currencies pegged to the dollar affects the companys determination of net revenues and losses globally. The variation of foreign currency values brings about the fluctuation that hinders proper planning. Opportunities Opportunities include external factors that an institution may rely on to develop its business ideas into profitable ventures. The first opportunity the Coca cola Company has is diversification. If the company diversifies its products to include health products and food, it will make more profits than the present. Snacks for instance can be distributed using the same distribution channels for drinks (Sara, 2015). Secondly, the company can utilize the huge market in developing countries, which are currently fascinated by its beverages. Despite developed countries opting for healthy beverages, Coca Cola is still popular in developing countries, a market it should fully utilize. Thirdly, the company can thrive on boosting its brand of packaged water known as Kinley. The strong brand image of the company makes the packaged water to sale in areas that identify with the mother company Coca Cola. Kinley thus needs a further distribution for popularity (Foster, 2014). On the other hand, the company can improve its supply chain with the current increase in development of road networks in different countries. It is likely that its sales will go higher due to easier and cheaper means of supply. Further, the company is likely to earn revenue if it launches consistent marketing for its lesser-selling goods like the Kinley packaged water. Threats Threats include factors that are likely to negatively, influence a business in case they emerge in the course of running the business. Coca Cola is threatened first by the rising scarcity of water as a crucial raw material in its production regions (Waldemer, 2008). The increase in climatic changes including elongated droughts may likely make governments stop operations of the beverage companies within their territories. Secondly, the company faces tough indirect competitors, which offer drinks such as coffee. These include companies like Starbucks, the Caf coffee day and Costa Coffee (Sundar, D. (2012). They offer customers healthy alternatives to carbonated drinks. Other health drinks including Tropicana, Red Bull, Gatorade, and Real are reducing the market share of Coca Cola beverages. Thirdly, the changing customer preferences from the Coca Cola Companys brands to healthier drinks, is a threat to the company (Foster, 2014). An increase in this change might render the companys fut ure market for particular beverage brands reduced. The deteriorating and fluctuating foreign currency value as pegged to the dollar is likely to interfere with real time calculations and determination of company global financial standing and may thus continue interfering with both short term and long-term marketing strategies. Lastly, local companies are opting to venture into beverage and alternative drinks (Wang, 2015). These may be considered as a threat as they are not currently competitors are likely to bring up the competition in the near future. The company thus needs marketing strategies that will sustain its brand image and presence in the global market. 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Hispanfila, 153(1), pp.97-108. Wang, M. (2015). Brief Analysis of Sports Marketing Strategy Adopted by Coca Cola Company. Asian Social Science, 11(23).