Optimal physical and mental health Assignment Example | Topics and Well Written Essays - 1000 words

Optimal physical and mental health - Assignment Example from the Centers for Disease Control and Prevention (CDC) shows that approximately 78.6 million of adults in the United States are obese that is 34.9%. Obesity in the United States became an epidemic and the second cause of preventable death. Also, medical treatment of obesity is highly expensive. For example, medical expenditures for obesity were 11.1 billion of dollars in 2009. Appropriate preventable and controlling actions of public medical health care systems may help to decrease the rate of obese people, save hundreds of dollars and increase overall life expectancy.(Ð ¡DC,2014) Formation of the appropriate community environment that promotes and maintains healthy food and beverage intake. Increase the availability of the healthy food that meet the requirements of communities; decrease the level of sugary beverage consumption, making clean and potable water available in different public places. The Nutrition, Physical Activity and Obesity Program (NPAO) is an example of state and local program that focuses on implementation of healthy nutrition and physical activity among Americans that helps to prevent obesity and other related chronic diseases. NPAO is a cooperative agreement between the Centers for Disease Control and Prevention (CDC) Division of Nutrition, Physical Activity and Obesity Program (DNPAO) and 25 health departments. The main purpose of the DNPAO function is maintenance of the healthy way of life that involve healthy eating, regular physical activity and reduction of increased obesity rate in the United States. DNPAO performs their main goals through development healthy child care centers, hospitals, schools and worksites; conduction of different investigations related to the obesity or other chronic diseases. DNPAO`s three main goals include: improvement of the dietary quality to decrease the rate of chronic illness and control healthy child development; in crease physical activity for people of all ages; reduce the rate of obesity through

Promotional and advertising strategies Research Paper

Promotional and advertising strategies - Research Paper Example The further discussion will illustrate different recommendations for the organizations in terms of utilizing marketing information to different themselves within the marketplace. The study will also discuss the use of consumer-oriented promotion methods for the sports apparel industry along with the pricing decisions used by leading organizations. Finally, it will also discuss the most effective advertising methods and mediums for the organizations of sports apparel sector. The compare and contrast analysis of Nike and Adidas will emphasize on the similarities as well as different approaches of the organisations in terms of promotional procedure. Nike is an American retail brand which deals in manufacturing and marketing sports apparel and accessories. The organization has established their business in 1971 and they are headquartered in Oregon, USA. They possess near about 1600 retail stores across major cities of the world (Nike Inc. 2014). Adidas is a German multinational sportswear retail company which is headquartered in Bavaria, Germany. The organisation was founded and established in 1949 and it currently possesses almost 1746 concept stores (Cullers, 2013). The organization prefers to use informational appeal by the celebrity endorsement. Nike has hired a number of athletes, such as well known soccer players and famous basket ball players, to promote their brand to the potential consumers worldwide. Strong brand promotion through powerful slogan and distinctive logo has been also a pull promotional strategy of the organization. â€Å"Just do it† can be considered as one of their convincing slogans while their â€Å"swooch† logo creates a powerful impact to pull the potential consumers. Adidas also highly focuses on celebrity endorsement in terms of promoting their marketing activities. In comparison to Nike, Adidas prefer to promote their product marketing through athlete as well as movie