Saturday, May 23, 2020

The Invisible Injury - 824 Words

Jessica Coleman Rollins ENG 1301 12 August 2015 The Invisible Injury P.T.S.D. is not a sign of weakness. It is a sign of absolute strength. P.T.S.D. is earned by doing what others fear to do. -Unknown- Post traumatic stress disorder is defined as â€Å"A psychological reaction occurring after experiencing a highly stressing event (i.e. wartime combat, physical violence, or a natural disaster) that is usually characterized by depression, anxiety, flashbacks, recurrent nightmares and avoidance of reminders of the event.† PTSD has become synonymous with many historical war-time diagnoses such as railway spine, stress syndrome, nostalgia, soldier s heart, shell shock, battle fatigue, combat stress reaction, or traumatic war neurosis. â€Å"The number of Veterans with PTSD varies by service era: †¢ Operations Iraqi Freedom (OIF) and Enduring Freedom (OEF): About 11-20 out of every 100 Veterans (or between 11-20%) who served in OIF or OEF have PTSD in a given year. †¢ Gulf War (Desert Storm): About 12 out of every 100 Gulf War Veterans (or 12%) have PTSD in a given year. †¢ Vietnam War: About 15 out of every 100 Vietnam Veterans (or 15%) were currently diagnosed with PTSD at the time of the most recent study in the late 1980s, the National Vietnam Veterans Readjustment Study (NVVRS). It is estimated that about 30 out of every 100 (or 30%) of Vietnam Veterans have had PTSD in their lifetime.† (Taken from VA.gov) The name may be different, but we all still suffer the same way.Show MoreRelatedThe Invisible Injury : The Recognition, Treatment, And Facts Of Concussions2361 Words   |  10 Pages The Invisible Injury: The Recognition, Treatment, and Facts of Concussions Megan Chrisman Tennessee Wesleyan College â€Æ' ABSTRACT This paper examines the topic of concussions including the definition, classifications, treatment, and cases involving concussions in the media. Articles published online using the internet as well as online articles originally published in print will be examined in order to inform the reader of this paper how concussions are identified, how they areRead MoreWhat Are Invisible Wounds Of War?1411 Words   |  6 Pages What are invisible wounds of war? Compare and contrast the differences between PTSD and TBI. Discuss treatment for these two injuries, including the role of social workers. Ann Lee California State University, Sacramento Social work 191 Professor Lial March 12, 2016 Invisible wounds of war Invisible wounds of war are psychological and cognitive injuries; a deep scar that others cannot see or feel their pain. According to Pryce, Pryce, and Shackelford (2012), War produces undetectableRead MoreThe San Diego Brain Injury Foundation874 Words   |  4 Pageswho are facing a humanitarian crisis. SAN DIEGO BRAIN INJURY FOUNDATION The San Diego Brain Injury Foundation (SDBIF) provides resources for brain injury survivors who live in the San Diego area. They provide several services including hospital outreach, a long-term residential care facility, a telephone helpline, and a newsletter to name a few. These services align with their mission of â€Å"improving the quality of life for brain injury survivors and their families.† THE ARMED SERVICES YMCARead MoreThe Four Finalists For Our Nonprofit Organization879 Words   |  4 Pagesour philanthropic goals. The rankings are based on the impact, cause, accountability, and size of the nonprofit organization. From highest to lowest, my rankings are as follows: 1. Community Housing Works 2. SD Brain Injury Foundation 3. Armed Services YMCA – San Diego 4. Invisible Children Individual Nonprofit Review #1 Community Housing Works I feel strongly that Community Housing Works (CHW) is the most impactful nonprofit organization that BusComm Enterprise can donate to. The organizationRead MoreStrategic Corporate Social Responsibility Of The Armed Services Ymca Essay1239 Words   |  5 Pagesphysical and emotional injuries. The Armed Services YMCA is a well-organized and highly rated association, with a rich history of serving since the civil war. It is thus a suitable strategic partner that fits our organizational goals and desire to integrate precedent setting CSR practices. This charity also fits our budget and presents a unique opportunity to serve in a barely exploited area, which will appeal to our shareholders. Conversely, my analysis indicated that Invisible Children would requireRead MoreThe Narrator As An Invisible Man1305 Words   |  6 Pageshimself to the reader as an invisible man. The Narrator makes it clear that he is not actually invisible but is considered as such because people refuse to see him . The Narrator is speaking from an underground space illuminated by a ridiculous number of light bulbs underneath a whites-only building. He goes on to tell the reader that he was not always in this predicament and begins to tell the tale of his younger days which led him to his current situation. Invisible Man pleads that the reader bearRead MorePost Traumatic Brain Injuries After War1263 Words   |  6 Pages Traumatic Brain Injuries After War Post Traumatic Brain Disorder (PTBD) and Mild Traumatic Brian Injury (m-TBI) Idelys Maldonado Valencia Community College – Lake Nona Campus Research Paper Assignment for Psychology Class Professor J. Valladares PSY-2012-25526 Due: March 22nd, 2015 â€Æ' Abstract Homemade explosives are the arsenals of choice by the terrorists not just around the world but also in their own backyards as seen in the recent war in Iraq and AfghanistanRead MorePost Traumatic Stress Disorder ( Ptsd )946 Words   |  4 Pagesopening doors for a disabled person to detecting seizures to relieving a person suffering with post traumatic stress disorder (PTSD). Captain Luis Montalvan tells his account of his service dog, Tuesday, that helps him face a society with visible and invisible disabilities and overcoming discrimination with the help of federal laws in his book Until Tuesday. As a war veteran from two tours, Captain Montalvan suffered from significant PTSD as well as physical problems. Before he received Tuesday from theRead More`` Blackness `` : An Invisible Disposition Explored Through Free Enterprise And Invisible Man1509 Words   |  7 Pagesâ€Å"Blackness†: An Invisible Disposition Explored Through Free Enterprise and Invisible Man As observed throughout history and various societies, the notion of a â€Å"racial hierarchy† proves to be a superficial design that ultimately assigns value to a group of people based solely upon their skin color. As a result, certain groups are promptly associated with influence and supremacy, while others are disregarded in their â€Å"inherent† inferiority. Michelle Cliff’s Free Enterprise (1993) and the prologueRead MoreAnalysis Of The Documentary Welcome On Lagos 1328 Words   |  6 Pagesconcept of Lagos creating an informal city in the less expected place, would be considered an invisible city.  The concept of invisible city is explained through the work of Filip De Boeck in  Tales of the Invisible City.  African metropolis is used as a template for Boeck to analyze  the social and cultural complexities. Therein, the concept of invisible city was to explore. Makoko as a whole is seen as an invisible city, while Lagos is viewed as the actual ci ty. Social networks which were happening within

Tuesday, May 12, 2020

Summary Columbus, The Indians, And Human Progress

A People’s History of the United States Name: Rendale Rose K. Dahuya Date: August 8, 2016 Period: 1 Chapter 1: Columbus, the Indians, and Human Progress 1. Important People In this section, you will list the important people that are presented in the chapter with a short description of that individual. (Approximately one sentence each) Arawak people- Natives of the Bahamas Islands that Christopher Columbus came upon; they are known for their hospitality and their belief in sharing. Christopher Columbus- A merchant s clerk from the Italian city of Genoa, a part-time fabric weaver inherited from parents, and expert sailor who discovered the Americas. Marco Polo- A sailor who told his tales of success in Asia, finding gold, silks, and spices which encouraged people to sail overseas in search for wealth. Bartolome de las Casas- A young priest who spoke against the encomienda system in Book Two of his History of the Indies. Samuel Eliot Morison- A Harvard historian, most distinguished writer on Columbus, the author of a multivolume biography Christopher Columbus, Mariner, and was himself a sailor, retraced Columbus s route across the Atlantic and tells about the enslavement and the mass genocide of the natives Henry Kissinger- Told the history of 19th-century Europe in his book A World Restored, through the eyes of Austria and England monarchs who neglected the millions who fell victim to statesmen’s policies. Hernando Cortà ©s- A SpanishShow MoreRelatedQuestions for Ap Us History3870 Words   |  16 PagesADVANCED PLACEMENT UNITED STATES HISTORY SUMMER 2013 READING ASSIGNMENT CHAPTER 1: Columbus, the Indians, and Human Progress (pp. 1-11) 1. According to Zinn, what is his main purpose for writing A Peoples History of the United States? To tell history from the viewpoint of the victims and not overlooking what the country has done to become what they are today. It includes the cruelty and hardships the people had to go through. 2. What is Zinns thesis for pages 1-11? He will be as blunt as heRead More4 Voyages Of Christopher Columbus3767 Words   |  16 PagesMondejar 1 Arnold Mondejar Professor Afzali Spanish History 127 04 December, 2014 4 Voyages of Christopher Columbus Summary Nothing in human progress is ever achieved with unanimous consent. Individuals that are enlighten before the others, are condemned to pursue that light despite the perception of others. There was a time when the new world did not exist, and the sun set in the west where no man dare to have dreamt to venture to. Beyond that, was considered to be infinity, and of possibilitiesRead MoreEssay on Zinn Howard Questions Ch 1-63683 Words   |  15 PagesChapter 1: pp.1-11 Columbus, The Indian, and Human Progress 1. Zinn’s main purpose for writing A People’s History of the United States is to show history from the viewpoint of others. 2. This is Zinn’s thesis for pages 1-11: These traits did not stand out in the Europe of the Renaissance, dominated as it was by religion of popes, the government of kings, and the frenzy for money that marked Western Civilization and its first messenger to the Americas, Christopher Columbus. 3. AccordingRead MoreColumbus, The Indians, And Human Progress5743 Words   |  23 PagesChapter 1 – COLUMBUS, THE INDIANS, AND HUMAN PROGRESS Thesis Statement: Zinn argues that the perspective of indigenous people should not be omitted and argues that their perspectives are as significant as any other. He provides insight and perspectives of the Indians to describe how the heinous acts of the Europeans were unjustified. He also discusses that the Europeans had a continual motive of exploring during that time which was to increase the power/authority of the Spanish Crown by whateverRead MoreEssay on Reparations for Native Americans1881 Words   |  8 Pagesissue. â€Å"It has been said that America will never be right until they right themselves with the American Indian. America must now seize this historic opportunity to deal honorably with the Native Peoples on the issue of Restitution, Reparations and Restoration of Lands that guarantees Indian people a future in America. â€Å" Dennis J. Banks, Ojibwa Nation Chairman of the Board American Indian Movement The Case â€Å"For† Reparations In his book A Little Matter of Genocide, (City Lights Books, 1997)Read MoreSAT Top 30 Essay Evidence18536 Words   |  75 Pages............................................................. 4 Adventurers and Explorers: Amelia Earhart (Female Aviation Pioneer) ................................................................................................ 5 Christopher Columbus (â€Å"Discoverer† of the New World?)........................................................................ 7 Sacajawea (Mysterious Native American Guide) ....................................................................................... 9 ArtistsRead MoreMarketing Mix of Add Gel Pens Ltd9388 Words   |  38 Pagesof money prices. It is that phase of business activity through which human wants are satisfied by exchange of goods and services. Meaning and definition of Marketing: Marketing means the process of distribution of goods and services. It is the economic process by means of which goods and services are exchanged and their values are determined in terms of money prices. It is that base of business activity through which human wants are satisfied by exchanged of goods and services. Definitions:Read MoreInternational Management67196 Words   |  269 Pagesthe market-leading international management text. Specifically, v vi Preface this edition has the following chapter distribution: environment (three chapters), culture (four chapters), strategy (four chapters), and organizational behavior/human resource management (three chapters). Because international management is such a dramatically changing field, all the chapters have been updated and improved. New real-world examples and research results are integrated throughout the book, accentuatingRead More1234567897581 Words   |  31 Pageshigh-tech industries. In addition, I have studied communication and information sharing behaviors of marketing managers (i.e., the use of information in resource allocations; issues with proprietary information, etc.). TEACHING INTERESTS--(see summary on pp. 18-20) Marketing of High-Technology Products and Innovations (both graduate and undergraduate) Principles of Marketing (both graduate and undergraduate) Marketing Management (MBA) AWARDS April 2011 John Ruffatto Memorial Award givenRead MoreA Doll House by Henrik Ibsen7379 Words   |  30 PagesThe critic Erik Bogh admired Ibsen’s originality and technical mastery: â€Å"not a single declamatory phrase, no high dramatics, no drop of blood, not even a tear† ( qtd. in Bradford). Georg Brandes, a contemporary critic, said of Ibsen that: â€Å" His progress from one work to the other is not due to a rich variety of themes and ideas, but on the contrary to perpetual scrutiny of the same general questions, regarded from different points of view† (qtd. in Bradford). Furthermore, the play stunned audiences

Wednesday, May 6, 2020

Why I Want to be an Army Officer Free Essays

Every child has a dream, and I was no exception to this rule. Ever since I was a kid, I used to dream of joining the Army, to be in combats and fatigues. To me , at that time ,joining in the army meant a great deal and in retrospect, I realize I was never free of this desire. We will write a custom essay sample on Why I Want to be an Army Officer or any similar topic only for you Order Now My parents and my immediate family did not bother to rid me of this ambition as they felt that with passage of time, I would come around! But that was not to be. As I grew up, through my teenage years, the urge to join was retained intact. Although I must admit that there were times in life when this aspect went to the backburner. In particular, I was impressed with the personality and the sense of aura that I felt in the presence of GIs/Officers who while on leave, regaled neighborhood kids like me with stories of their travels, exploits and experiences. While in college, the exposure to different types of people from diverse cultures and my experiences in life only served to impress upon me that I had the requisite qualities like aptitude, leadership, team spirit and such like.In the course of this Essay I will be listing out the principle reasons for wanting to become an Army Officer. Why I Want to be an Army Officer Transition of Childhood Dream to Passion As I have already stated, I had this dream of joining the Army ever since my childhood. At that time, the aspects that drew me to this profession were the uniform, glamour and the aura, as perceived by a child. As I grew up, and went to school, I got to know of the various opportunities available to me from an employment point of view. I was extremely good at academics and at sport i.e. an ideal combination of brain and brawn. However, I realized that the desire to join the Army never diminished. If at all there was any change, is in the fact, that I was now more specific with regard to joining Army: as an Officer. With experience and with passage of time I did not realize that the childhood dream had now metamorphosised in to a passion: the single objective in my life. I do not remember when I made this resolve, but somewhere along the line, I had subconsciously chosen this career and I set about the task of turning this passion into reality. What could have attracted me so much to join as an Army Officer? It definitely was not the pay package alone, as I have qualifications that can fetch me larger pay packages in other professions. I know it was the aspects like aptitude, leadership qualities, patriotism, glamour, esperit-de-corps, physical fitness, chance to travel and man management skills that convinced me that I was ideally suitable for this career. Leadership I had extensively read the military Campaigns of all the important conflicts and wars that have taken place in history. I assessed that the outcome of all these wars crucially depended upon the quality of leadership available to the winning sides. Examples of sides with much lesser resources in terms of man-power, weapons and logistics defeating much bigger forces are in abundance in history; the common denominator to all these victories being the astute and capable leadership they were fortunate to have. I felt that I possess most of the qualities that these leaders possessed, qualities like quick decision making, factual analysis, good management of scarce resources and a sharp mind; in combat situations. I feel strongly that I have all the leadership qualities required to be a good officer and this is one of the principle reasons that I want to become an Army Officer. Besides, the other motivating factor related to leadership is the loyalty, trust and confidence that one enjoys from the subordinates and colleagues. This is the measure of a person’s leadership and personally I value this form of recognition as it is very satisfying and exhilarating feeling. Aptitude While examining the recruitment related brochures, I realized that I had the requisite attribute in ample measure for becoming an Army Officer. I had both; the academic qualifications and the physical excellence required for this demanding profession. This implied that I had the mental robustness and physical sturdiness required to be a good officer after I completed my training and joined the assigned unit. Besides, I have extensive capabilities of self introspection, assessment, analysis and a very good capability of discriminating between right and wrong. I am also aware that I have always been ‘an out of the box thinker’ and in life I have the distinction of consistently coming up with simple solutions to complex problems. Since, I already posses most of the officer like qualities and the few that I do not posses (social skill) will form part of acquired character traits after I complete my training. Patriotism The 9/11 attack and the consequent loss of innocent lives filled me with a deep sense of outrage, anguish, and impotent fury. I realized that we had taken our freedom and democracy for granted all this while, and were never really concerned with matters of national security or protecting our freedom. I wanted to contribute in the retribution, in the nation’s resolve to set matters right. How could a band of terrorists ever dream to do this to us? Are we perceived as a nation of easy going people, whom any one can attack and get away with it? I am not a proponent of vigilantism, but I definitely would like to contribute to the national effort. This would give me a deep sense of fulfillment and satisfaction that I have paid back to the nation for all it has bestowed me with as an unconditional right. Pay Package and Glamour The pay package is not very high but I guess it more or less evens out in the long run. I have gone through the various literatures and realize that there are quite a few perks and privileges that if quantified, can make the pay and remuneration look even bigger. In any case, this is not a major consideration factor as from my view point, the pay is reasonably decent. Besides, it is the glamour factor that I consider equally important. The chances to travel to distant places, (which I have only heard of or studied in school) interact with different cultures and people are yet another motivating factor. Job Satisfaction I strongly believe that to have sustained peace of mind and inner happiness, it is essential to be doing a job which one likes and from which one derives satisfaction. I do not see any sense in pursuing any other career wherein the pay package may be higher, but the job satisfaction is far from achieved. At the end of the day, it is not worth it if one is not satisfied with the work one has have been doing. If I join as an Army Officer, I do know, that the parameters are strictly laid down and that they have to be strictly adhered to. But since these are uniformly applicable without bias and discrimination, I feel convinced, that I will derive immense job satisfaction References http://www.army.com/enlist/officer-candidate-school.html extracted on 15 May 07 for the official website How to cite Why I Want to be an Army Officer, Essay examples

Friday, May 1, 2020

Marketing Management for Swot Analysis Of The Coca Cola Company

Question: Discuss about theMarketing Management for Swot Analysis Of The Coca Cola Company. Answer: Introduction: Coca Cola Overview The Coca Cola Company is an American Public Limited company founded in 1886 with headquarters in Atlanta, Georgia, United States of America. The company has employed over 123,200 people worldwide and acquired revenue totaling to US $ 44.294 billion in 2015(Collier, 2014). Coca Cola deals in the sale of its branded products such as packaged drinking water and beverages including Maaza, Kinley, Coke, and Coke-zero, Fanta, and Sprite among other drinks. The company has several subsidiary companies in more than 200 countries (Wang, 2015). Its distribution channels are spread out across the world except only in Cuba and North Korea. When compared with other companies competing with Coca Cola such as Pepsi, the Coca Cola has long-established presence in majority of global territories (Elmore, 2013). Its products attract a huge loyal and fanatical following owing to its first mover strategies within foreign nations in the beverage industry. The company has strengths, weaknesses, opportuniti es to pursue and threats to prevent or settle them within and beyond the industry. This essay will present the SWOT analysis of the Coca Cola beverage company in line with international performance. Coca Cola SWOT Quadrant Strengths Wide global presence Large distribution network Loyalty customers Good marketing strategies The largest market share Weaknesses Competitors such as Pepsi Lack of diversified products Beverages not considered healthy Water management problems Fluctuation of foreign currency Opportunities Improvement of Supply chain Developing country-markets Packaged water ventures Improving road network supply chain Potential revenue from marketing of lesser-selling goods Threats Competitors Scarcity of water as raw material Changing Customer preferences Deteriorating value of dollar in developing countries Potential entry of new firms Strengths Strengths include mainly internal factors that make a business entity to not only to have advantages over its competitors but to maintain a good position in the market. The first strength of the Coca Cola Company is that it has a wide global presence, spreading to more than 200 countries worldwide (Foster, 2014). This has led to the development of a huge brand name in the beverage industry. Secondly, the company holds the largest market share in the beverage industry. It has only Pepsi as the major competitor but Coca Cola wins this competition by a large margin. Its brands including Coke, Fanta, Sprite, Limca among others consist of the major drivers, earning the company huge profits. Thirdly, the Coca Cola Company has better marketing strategies than those of its competitors (Wang, 2015). While it focuses on customers of all ages, Pepsi on the other hand mainly focuses on youngsters. The Coca Cola Company uses celebrity-marketing tool in order to maximize sales. The Coca Cola Compa ny also enjoys a huge customer loyalty to its products. Its products such as Fanta and Coke have a very huge fanatical following and thus, customers prefer these drinks to others (Sara, 2015). Their good taste renders competing drinks un-preferred. Further, this company boasts of the worlds largest beverage distribution network due to a high demand for its products worldwide. As a result, the company maintains a very high company presence in the market all over. Weaknesses In business management, weaknesses include factors that make a business not to perform well as expected. One of the weaknesses facing the company includes competition from Pepsi and smaller beverage companies in different countries (Moodie, 2006). Coca cola could have been a monopoly in most markets if Pepsi and the other smaller companies were absent. Secondly, product diversification for Coca Cola is slow when compared to Pepsi, which has varied its products to snacks ((Foster, 2014). Coca cola does not trade in any snacks like Pepsi, a venture which most probably would earn the company huge revenues. Thirdly, the carbonated beverages are not considered healthy. The company does not produce other healthy alternatives that have no carbonated levels. The sale of Coca Cola products might o down if people continue being sensitized on the risk of having excessive fat intake due to taking carbonated drinks, as they will opt for healthy drinks (Sara, 2015). Another weakness the Coca Cola faces is that it has featured in lawsuits due to some water quality management issues. The company consumes huge amounts of water even in areas where it is scarce. The company has been blamed severally for adding pesticides in water with an intention to clear the contaminants. The company therefore needs better water management strategies (Moodie, 2006). Further, fluctuation in foreign currencies pegged to the dollar affects the companys determination of net revenues and losses globally. The variation of foreign currency values brings about the fluctuation that hinders proper planning. Opportunities Opportunities include external factors that an institution may rely on to develop its business ideas into profitable ventures. The first opportunity the Coca cola Company has is diversification. If the company diversifies its products to include health products and food, it will make more profits than the present. Snacks for instance can be distributed using the same distribution channels for drinks (Sara, 2015). Secondly, the company can utilize the huge market in developing countries, which are currently fascinated by its beverages. Despite developed countries opting for healthy beverages, Coca Cola is still popular in developing countries, a market it should fully utilize. Thirdly, the company can thrive on boosting its brand of packaged water known as Kinley. The strong brand image of the company makes the packaged water to sale in areas that identify with the mother company Coca Cola. Kinley thus needs a further distribution for popularity (Foster, 2014). On the other hand, the company can improve its supply chain with the current increase in development of road networks in different countries. It is likely that its sales will go higher due to easier and cheaper means of supply. Further, the company is likely to earn revenue if it launches consistent marketing for its lesser-selling goods like the Kinley packaged water. Threats Threats include factors that are likely to negatively, influence a business in case they emerge in the course of running the business. Coca Cola is threatened first by the rising scarcity of water as a crucial raw material in its production regions (Waldemer, 2008). The increase in climatic changes including elongated droughts may likely make governments stop operations of the beverage companies within their territories. Secondly, the company faces tough indirect competitors, which offer drinks such as coffee. These include companies like Starbucks, the Caf coffee day and Costa Coffee (Sundar, D. (2012). They offer customers healthy alternatives to carbonated drinks. Other health drinks including Tropicana, Red Bull, Gatorade, and Real are reducing the market share of Coca Cola beverages. Thirdly, the changing customer preferences from the Coca Cola Companys brands to healthier drinks, is a threat to the company (Foster, 2014). An increase in this change might render the companys fut ure market for particular beverage brands reduced. The deteriorating and fluctuating foreign currency value as pegged to the dollar is likely to interfere with real time calculations and determination of company global financial standing and may thus continue interfering with both short term and long-term marketing strategies. Lastly, local companies are opting to venture into beverage and alternative drinks (Wang, 2015). These may be considered as a threat as they are not currently competitors are likely to bring up the competition in the near future. The company thus needs marketing strategies that will sustain its brand image and presence in the global market. References Collier, K. (2014). A Case Study on Corporate Peace: The Coca-Cola Company: Coke Studio Pakistan. Business, Peace and Sustainable Development, 2014(2), pp.75-94. Elmore, B. (2013). Citizen Coke: An Environmental and Political History of the Coca-Cola Company. Enterprise and Society, 14(4), pp.717-731. Foster, R. (2014). Corporations as Partners: Connected Capitalism and The Coca-Cola Company. PoLAR, 37(2), pp.246-258. Moodie, E. (2006). Microbus crashes and Coca-Cola cash. American Ethnologist, 33(1), pp.63-80. Sara Uslusoy, B. (2015). Cultural Hybridity Analysis: Coca Cola Tv Commercial Case. International Peer-Reviewed Journal Of Communication And Humanities Researches, (9), Pp.157-157. Sundar, D. (2012). Unleashing the Entrepreneurial Potential of Women:initiative of Coca Cola Company. GJRA, 3(8), pp.1-3. Waldemer, T. (2008). Imperfect Harmony: Coca-cola and the Cannibal Metaphor in beba coca cola, Sangue de Coca-Cola, and A Hora da estrela. Hispanfila, 153(1), pp.97-108. Wang, M. (2015). Brief Analysis of Sports Marketing Strategy Adopted by Coca Cola Company. Asian Social Science, 11(23).