P&G Acquisition Gillete

DAVID P. STOWELL rP os t KEL183 Revised July 2007 The crush Deal GiIlette Could go far? Proctor & lay on the lines learnedness of Gillette A Dream Deal op yo January 27, 2005, was an extraordinary daytime for Gillettes James Kilts, the show-stopping turnaround expert know as the shave Boss of Boston. Kilts, along with Proctor & Gamble chairman Alan Lafley, had provided score a $57 billion acquisition of Gillette by P&G. The existence of the worlds largest consumer products company would suppress Kiltss four-year tenure as CEO of Gillette and bring to a close Gillettes 104-year history as an independent corporate giant star in the Boston area. The deal also capped a serial publication of courtships between Gillette and other companies that had waxed and waned at various points throughout Kiltss stewardship of Gillette. But al close immediately after the transaction was announced, P&G and Gillette pull criticism from the media and the st ate of Massachusetts concerning the terms of the sale. Would this merger very benefit shareholders, or was it principally a wealth creation vehicle for Kilts? No tC Proctor & Gamble was known for its consumer products bid easy lay, shampoo, laundry detergent, and food and beverages, as well as products for health and strike care.

1 The company owned a portfolio of approximately 150 brandsranging from Ace bleach to Zest soap including some of the worlds most recognizable: Pampers, Tide, Folgers, Charmin, Crest, Olay, and vanguard & Shoulders.2 Gillette was best known for its razor business, solely the company controlled both other brandsOral-! B toothbrushes and Duracell batteriesthat produced at least $1 billion in annual revenue (see Exhibit 1). Whereas P&G was funnily skilled in marketing to women,3 Gillettes core client surgical incision was men (with the memorable marketing tagline The Best a serviceman Can Get). Gillette had expanded into young-bearing(prenominal) product lines with its genus Venus razor, and P&G also had several(prenominal) brandsHead &...If you indigence to get a full essay, order of battle it on our website: BestEssayCheap.com

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